Starburst Gives Consumers $312 To Pursue Their Passions This Holiday Season


Newark, NJ — Mars Wrigley is encouraging consumers to put themselves and their passions first by applying to the Starburst “Pink Passion Protection Program” for a chance to put extra ‘fun money’ in their pockets this holiday season to pursue hobbies and interests or to discover something new.

Through the Pink Passion Protection Program, the brand is giving away 100 digital prizes of $312 to help consumers unwrap joy in their own ways.

The company notes it found that, on average, people spend $312 more on holiday gifts for others than on experiences for themselves. Through December 31, consumers fans can visit to enter for a chance to win one of 100 monetary prizes.

“Our goal is always to inspire moments of everyday happiness,” says Ro Cheng, marketing director at Mars Wrigley. “We understand that there’s more demand on our wallets during the holiday season — but pursuing our passions often brings the most joy. So, with the Starburst ‘Pink Passion Protection Program,’ we’re hoping we can help bring some fun and creativity back into the lives of 100 lucky people.”