Stokes Named Kind NA CEO

New York — Kind LLC has appointed Russell Stokes CEO of Kind North America. Stokes assumes the role immediately and reports directly to Juan Martin, the company’s global president and CEO.

Russell Stokes

Stokes most recently served as Kind’s chief growth officer, joining the team earlier this year.

“During his time at Mars, and then at Kind, Russell and I have worked in close partnership to further the company’s strategic growth,” says Martin. “His passion for Kind’s vision and purpose, along with his more than two decades of experience leading global teams, will be a key driver to the ongoing success of our brand.”

Over the past year, Kind has entered six categories, and expanded into the freezer aisle.

“I have been so energized to see Juan Martin as our global CEO help Kind expand across 35 countries and new categories by attracting incredible leaders to bring healthy snacking options to hundreds of millions of people,” says Daniel Lubetzky, founder and chief impact officer at Kind. “Russell Stokes brings enormous strategic acumen and is very passionate about living our purpose to be kinder to our bodies, communities and planet.”  

“Since joining Kind earlier this year, I have been inspired by our team’s deep commitment to uphold the Kind Promise as we grow and expand,” says Stokes. “I’ve enjoyed watching this purpose-driven brand grow and evolve into the household name it is today, and I look forward to the work ahead of us.”

Previously Stokes held roles at Mars, Inc. as chief strategy officer, Whirlpool as its head of strategy and mergers & acquisitions and at Boston Consulting Group where he was a partner and managing director.