Consumers Weigh In On The ‘Right’ Way To Enjoy Easter Treats


Washington — Is there a right way to eat a chocolate Easter bunny? The NCA asked and Americans answered: most consumers say they eat the ears first (78 percent), while some signaled they eat chocolate bunnies’ feet first (17 percent) or tail first (5 percent).

Excitement for the spring holiday extends to the rest of the candy aisle, NCA reports, as 84 percent of Americans say they plan to celebrate the 2023 Easter season by sharing or gifting some kind of confectionery treat.

“The Easter season is a welcome spot in the calendar year as people throughout the country seek out opportunities to celebrate with their friends, family and loved ones,” says John Downs, NCA president and CEO. “Consumers are eager to incorporate chocolate and candy into their seasonal celebrations, especially as confectionery products remain an affordable luxury in challenging times.”

The association’s recently-released 2023 State of Treating report reveals that the Easter season continues to be a key moment for candy consumers, generating more than $5 billion in sales in 2022. This represents an increase of more than 9 percent over 2021, largely driven by consumer enthusiasm for seasonal confectionery gifting, the report finds.

To help consumers navigate the season, NCA’s Easter Central provides fun facts, tips for managing sugar intake and more Easter insights. The association offers additional information on the holiday at