New York — Bazooka Candy Brands, a division of the Bazooka Cos., Inc., is kicking off Ring Pop brand’s 45th birthday with the launch of the #RingPop45Contest, asking consumers to share their Ring Pop moments on Instagram for a chance to win a $1,000 cash gift card and a year’s supply of Ring Pops.
The company has commissioned members of the baking industry to create treats inspired by the pops. Celebrity bakers participating include owners of Jenna Rae Cakes, teacher, Food Network contributor and TV personality Chelsey White, viral baker and public speaker Lindsey Katon, Food Network contributor and multi-published Coty Beth and author and content creator Sheri Wilson.
For the month of May, Bazooka is encouraging consumers to photos on Instagram, tagging @RingPopOfficial and #RingPop45Contest. The celebrity bakers will judge the contest with a focus on creativity, design and passion for Ring Pop.
“Ring Pop has been the ultimate party starter for years. With so many colors and flavors in the line, there’s always a special Ring Pop to make celebrations with friends and families even better,” says Rebecca Silberfarb, senior director of marketing at Bazooka Candy Brands. “We’re excited to invite everyone to join the Ring Pop 45th Birthday Party and looking forward to seeing consumers get creative and have fun!”