Sweets & Snacks Expo Announces 2024 Most Innovative New Product Awards Winners


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Indiana Convention Center — The industry gathered last evening at the Sweets & Snacks Expo Awards Ceremony to celebrate the winners and finalists in the 2024 Most Innovative New Products Awards. The awards recognize the year’s most innovative confectionery and snack products and honor the companies that make them. 

“With the Most Innovative New Product Awards, we celebrate the innovation that sets flavor and product trends for the confectionery and snack categories, and, in many ways, carries heavy influence across the entire food industry,” John Downs, president & CEO of the National Confectioners Association which is the host organization for Sweets & Snacks Expo, said. “As consumers look to confectionery and snacks to enhance special moments, celebratory occasions, holidays, and everyday activities, this innovation is more important than ever before. Through these awards, we recognize the manufacturers, retail partners, suppliers, and brokers who play a role in delighting consumers across the country and around the world.”

Retail leaders representing 85 percent of the buying power for the confectionery and snack categories served as judges across the 13 categories that comprise the Most Innovative New Product Awards (see page 70)

Nerdy Nuts Avalanche Peanut Butter Treat

Best in Show was awarded to Nerdy Nuts (Booth 10142) Avalanche Peanut Butter Treat, five layers of white chocolate, marshmallow fluff, mini marshmallows, caramel, and crispy rice that can be eaten right out of the jar or used as a topping or dip. This top honor is given to the product with the best overall score as determined by a panel of judges.

Issei Dark Chocolate Covered Strawberry Mochi Gummies

The Small Business Innovator award recognizes the overall top-ranked product by the judges from among all products submitted by companies with $500,000 or less in sales. Issei (Booth 20314) walked away with this year’s honors for its Dark Chocolate Covered Strawberry Mochi Gummies. The gummies are inspired by Japanese mochi and infused with subtle natural flavor, then coated in dark chocolate. 

In addition to Best in Show and Small Business Innovator, awards were also presented to the top items in each of 11 categories, chosen from among the more than 340 products vying for the coveted awards

Skippy Milk Chocolate PB Minis from Morris National (Booth 21642) took home honors in the Chocolate Category, while Amos Sweets, Inc. (Booth 10824) earned the highest marks in the Non-Chocolate sector for its Amos Peelerz Gummy Mango. 

Hubba Bubba Mini Gum in Skittles Originals Flavors from Mars Wrigley (Booth 21228) was named the winner in the Gum/Mints Category. 

In the Salty Snacks Category, Ramen Popcorn from Nomad Snacks (Booth 11351) was chosen as the top product. 

Nerdy Nuts’ (Booth 10142) Banana Cream Pie Peanut Butter Treat was crowned the winner in the Sweet Snacks Category.

Chyler’s Hawaiian Beef Chips’ (Booth 20471) in Original with Roasted Garlic from Chyler’s LLC earned the highest honors in the Meat Snacks Category.

Earning top honors in the Savory Snacks Category were Our Home’s (Booth 20120) You Need This brand Hot Cheddar Fries and Doritos Dinamita Smoky Chile Queso from PepsiCo Foods (Booth 11536).

In the Novelty Category, Amos brand Peelerz Gummy Banana (Booth 10824) was named the winner.

Andersen’s Crazy Candy Peanut Brittle (Booth 20560) was honored with the Seasonal Category award.

In the Gourmet/Premium Candy Category, Lakrids by Bulow (Booth 20437) took the top award for its Passionfruit Chocolate-Coated Licorice. 

Quest brand Strawberry Cake Frosted Cookies from Simply Good Foods Co. (Booth 21553) earned the award in the Baked Goods Category.

All of the finalists and winners are featured in the Most Innovative New Products Awards Showcase located in the Crossroads and Hoosier Hallways alongside the Featured Product Showcase. They can also be viewed in the show app. C&ST