Minneapolis — Target Corp. is adding to its leadership team with the newly created role of executive vice-president and chief guest experience officer, focused on differentiating the retailer’s end-to-end guest experience.
“Guided by our purpose of helping all families discover the joy of everyday life and fueled by the most talented, committed team in retail, Target has experienced tremendous growth over the past two years,” says Brian Cornell, chairman and CEO, Target. “The updates we’re making to our leadership team reflect the size and scale of our more than $100 billion business, while also positioning the company for continued momentum well into the future. I have tremendous confidence in these leaders and the value they bring to our organization as we work together to meet the needs of current and new Target guests.”
Cara Sylvester has been named executive vice-president and chief guest experience officer. In this new role for the company, Sylvester will lead the strategy to further differentiate Target’s guest experience, with a focus on increasing personalization and attracting shoppers to Target’s stores, website and app. She will bring together teams from across the organization that are core to shaping Target’s guest experience, including marketing, digital and technology, according to the retailer. Sylvester joined Target in 2007 and most recently served as executive vice-president and chief marketing and digital officer.
Brett Craig has been promoted to executive vice-president and chief information officer, reporting to Sylvester. Craig joined Target in 2008 and most recently was the company’s senior vice-president of digital. During his time at the company he has held leadership roles across a variety of business areas, including technology and merchandising. As previously announced, Mike McNamara, Target’s executive vice-president and chief information officer since 2015, shared his intent to retire. With the appointment of Craig to chief information officer, McNamara will transition to a strategic advisory role with the company through the end of January 2023.
Matt Zabel has been promoted to executive vice-president and general counsel. Zabel joined Target in 2010 and most recently served as senior vice-president of risk and employee and labor relations. In that role, Zabel led Target’s internal COVID-19 task force.
Arthur Valdez, Target’s executive vice-president and chief supply chain and logistics officer, also joins Target’s leadership team. Valdez joined Target in 2016 and has played a critical role in transforming the company’s supply chain network, providing the retailer with unmatched agility in meeting the evolving needs of the retailer’s omni-channel guests.
In addition, Christina Hennington, Target’s executive vice-president and chief growth officer, will assume responsibility for Target in India. She joined Target in 2003 and in her current role has oversight of merchandising, product design and sourcing, as well as strategy, insights and growth.