Promotion Calls On Butterfinger Thieves To Admit Guilt

Parsippany, NJ — Ferrero USA, Inc. is promoting its Butterfinger brand with the return of the Butterfinger Investigators (BFI). Back for the second Halloween in a row, the BFI is asking consumers to admit their guilt for swiping the candy bars from friends and family for the chance to win a $25,000 grand prize.

To enter the “Turn Yourself In” sweepstakes promotion, which runs through November 8, consumers can register at and upload a “mugshot” (selfie) photo using one of the custom five templates and interactive stickers.

“We are excited to bring back the Turn Yourself In promotion for a second year in a row,” says Miguel Zorrilla, senior marketing director, Butterfinger. “The world of the Butterfinger Investigators has been really resonating with our passionate fans. Since Butterfinger is so unique and irresistible, we expect to see even more Butterfinger thieves come forward this year and admit their guilt this Halloween season.”

The promotion will be supported with two new “crime scene” ads featuring BFI Agents Hugh Dunnit and Ali Byes capturing Butterfinger perps.