The Doughnut Project, Morinaga Team On Hi-Chew Watermelon Sugar Doughnuts

HI CHEW Watermelon Sugar Doughnuts HERO

Irvine, CA — Moringaga America, Inc. and New York City’s The Doughnut Project have partnered to release Watermelon Sugar Hi-(Chew) doughnuts for National Watermelon Day (August 3), the candymaker reports.

The limited-edition doughnuts have a candy shell glaze infused with Hi-Chew watermelon candy and a watermelon lime cream filling that mimics the layered colors and flavors of the fruit chews, according to Morinaga America.

“Hi-Chew watermelon has become a fan-favorite since launching in the U.S. last year, available in the Sweet & Sour mix as well as our individual stick format,” says Tatsuya Takamiya, Chief Marketing Officer of Morinaga America. “In honor of National Watermelon Day, we wanted to highlight the go-to summer fruit and Hi-Chew flavor in a unique and surprising way. We’re thrilled to partner with The Doughnut Project, who created a delectable and unconventional doughnut infused with Hi-Chew Watermelon.”