Parsippany, NJ — Ferrero North America is launching a new multichannel “Take a Ride On Tic Tac” campaign in collaboration with independent creative agency Translation. The campaign features artists, illustrators and musicians, including Jawny, for two 15 second and six second advertising spots along with social content.
“In the past, the Tic Tac brand has partnered with creators and artists, and we’re very excited to take that to the next level with this new campaign,” says Dan Cutchin, vice-president of marketing at Ferrero North America. “The artists of the Take A Ride campaign have done an amazing job of expressing in music, videos and illustrations the way a Tic Tac can create refreshing moments.”
The company adds that the campaign draws a parallel between consumers who are constantly in pursuit of new possibilities and the uplift Tic Tac can bring into their everyday lives.
“Millennials view a ‘refresh’ as a chance to start anew. They’re a generation that doesn’t stand still, always moving towards the next opportunity on their horizon while refreshing their styles, hobbies and interests to become the truest version of themselves. We wanted to celebrate that and demonstrate how Tic Tac fits – literally – into their lives by building visual iconography around our little mints,” says Jason Campbell, head of creative at Translation.