Plano, TX — As the Official Chip and Dip of the National Football League (NFL), Frito-Lay North America’s Tostitos brand is launching the Romo in Your Ear promotion. Through this national contest, former Cowboys quarterback turned NFL commentator Tony Romo has teamed with Tostitos to create a first-of-its-kind earpiece that is literally shaped to resemble Tony Romo’s face and where he will share his football expertise in real time with one lucky fan.
Consumers can enter at Tostitos.com/Romo by filling out an application and submitting a video that shares why they could use some help from Tony Romo on game day. In addition, the site has a quiz where consumers can test their football knowledge.
“It’s no secret football has been a passion of mine for many years, but something I love about the game are the moments off the field when you watch the game with friends and family, often around the chip and dip bowl,” says Romo. “I couldn’t pass up the opportunity to team up with Tostitos for this fun collaboration that allows me to share my love of the game with even more people, no matter their level of football expertise.”
“As a brand rooted in creating fun and lasting moments, the NFL season is an important time where we can play a role in fostering that togetherness,” says Anya Schmidt, senior director of marketing, Frito-Lay North America. “We created Romo in Your Ear to offer fans of all levels of football knowledge a new and exciting way to enjoy game day. As someone known for fun play-by-plays, we know Tony will offer an incredible, once in a lifetime experience for this contest winner, while our fan favorite chips and dip will help our consumers become the hero of their tailgate or homegate this season.”
Thus far this season, NFL viewership continues to grow and beat last year’s viewership numbers as shared by the NFL, Frito-Lay reports.