Trends Revealed Ahead Of 2022 Sweets & Snacks Expo


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Washington — S’mores-flavored treats, intense flavor profiles and innovative twists on classic treats and snacks are among the trends attendees can expect to see at next week’s Sweets & Snacks Expo. Marking its 25th year, the show is a launching ground for products that will hit retail shelves in the coming months and years.

“For 25 years the Sweets & Snacks Expo has been the most significant driver of candy and snack flavor and product trends in North America, and 2022 is no different. Attendees at this year’s show will be able to taste the products that will shape store shelves for weeks, months and years to come,” John Downs, president & CEO of NCA, said. “There’s something for everyone trending this year, whether you are looking for a new twist on a classic favorite or something brand new altogether.”

Offering more details on the trends, the association notes:

  • S’more Variety: You won’t need a campfire to enjoy the quintessential taste of summer. S’mores-flavored treats – and everything you need to make them – are taking over this summer and throughout the year.
  • Flavor Intensity: Salty, sweet or turn up the heat? There’s something for everyone looking for a more intense flavor in their favorite treat. Look out for flavor extremes: amp up that sour flavor, introduce some heat into your sweet or pick the spiciest chip.
  • Newstalgia: This year, it’s all about “newstalgia” – fresh and innovative twists on the classics you know and love. It’s treating like you’ve never experienced before.
  • All About Options: Everyone treats and snacks a little differently, which is why confectionery and snack companies are offering a range of package sizes and product types to meet every occasion.

The show takes place just prior to the kickoff of National Candy Month in June. It is an opportunity for retailers to bridge the sales gap between the major holidays in the spring and fall and gives consumers a chance to celebrate with treats and snacks as they kick off the summer.

The Sweets & Snacks Expo will be held at Chicago’s McCormick Place from May 23 to 26.