Trident Makes $200,000 Donation to Trae Young Foundation, Releases New Gum Packs


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East Hanover, NJ — In recognition of Mental Health Awareness Month, Mondelez International, Inc.’s Trident brand is donating $200,000 to the Trae Young Family Foundation. New Trident gum packs featuring NBA player Trae Young are also available.

The Trae Young Family Foundation was founded with the goal of continuing education on mental health issues for both youth and adults. According to the company, the donation will support the Foundation’s community-building and sports programming that impact mental wellness, including programs for members of the Young Family Athletic Center in Trae’s hometown of Norman, Oklahoma. 

“Trident believes in the power of a sharp and focused mind, and the value in taking a moment to refresh your mind and focus on what matters,” says Rohit Sakhamuri, Trident brand manager. “Trident is committed to partnering with allies, like the Trae Young Family Foundation, to continue to positively impact mental wellness for all people.”

“I’m thrilled by Trident’s commitment to reducing stigmas associated with mental health,” says Young, founder of the Trae Young Foundation. “The Young Family Athletic Center is close to my heart and this donation will help build a foundation that will positively impact mental wellness in my hometown for years to come.”