Chicago — Ferrara Candy Co., Inc.’s Trolli brand has partnered with projected top pro football draft pick and college football award-winning quarterback Caleb Williams. Throughout his collegiate football career, Williams has declared Trolli sour gummies as a pre-game and sideline snack.
As part of the collaboration with Williams, the company is releasing limited-edition Caleb Williams Mix packs of Trolli Sour Brite Crawlers. The packs feature Williams’ favorite flavor combination to commemorate the partnership and his announcement to turn pro. The mix includes sour cherry-lemon sour crawlers that give a nod to Williams’ collegiate team colors of red and yellow and feature an image of the star quarterback on the bag. The packs are available exclusively through an online sweepstakes now through February 18.
“I’ve been a fan of Trolli’s Sour Brite Crawlers ever since youth football, and fans have even caught me sneaking them in on the sidelines during games throughout my college career,” says Williams. “My friends and teammates have always joked about how much I love them so having my own personal ‘mix’ with this partnership with Trolli is truly a dream come true. I’m super excited to share these special packs with everyone!”
In addition to the collectable packs, five consumers will have the chance to win exclusive autographed merchandise and other special prizes. Four-thousand first prize winners will be randomly chosen.
“Trolli has had an exciting year in the world of football. Every weekend, we see Crawlers being devoured on the sidelines and in locker rooms,” says Tia Craddock, brand manager. “Just like Trolli, Caleb Williams pushes boundaries and always brings an element of excitement and thrill whenever he’s on the field. His fandom for Trolli sour gummies has been on full display for the past few seasons. Our collaboration to bring fans the exclusive mix of Sour Brite Crawlers is the perfect way to bring the unexpected to football and sour gummi fans everywhere.”
The partnership marks Trolli’s first collaboration with a projected top pro football draft pick.