Reading, PA — Unique Snacks, a supporter of Folds of Honor, a national nonprofit, since 2018, is increasing its program in 2024 program. The company will increase its average annual donation from $10,000 to approximately $50,000 without accounting for any sales growth.
The company says the sales created by transitioning all packages of 11-ounce Original Splits to the Folds of Honor packages, could bring the contribution even higher. The projected increase would generate a one-year contribution equivalent to what has been raised during the past five years combined.
“The spouses and dependents of our military members and first responders are often forgotten when a parent or guardian has made the ultimate sacrifice or been severely disabled in the line of duty,” states Justin Spannuth, COO of the sixth generation family-owned company. “It is our responsibility as positive members of the community to extend a hand to them and provide them support when they have suffered and lost so much.”
To achieve the goal of doubling the support for Folds of Honor, Unique Snacks will conduct special promotions, social media contests, and giveaways throughout the program.
Consumers can find the specially branded Folds of Honor Original Splits from May through August 2024. The specially branded packages are also available at all military base commissaries in the U.S. throughout the year, through a partnership with the Defense Commissary Agency (DeCA).
Started by Lt Col Dan Rooney, an F-16 fighter pilot, Folds of Honor is a national nonprofit that uses 90 percent of all donated funds to create K-12th grade and higher education scholarships for the families of wounded and fallen heroes. Since 2007, Folds of Honor has awarded approximately 52,000 life-changing scholarships, 41 percent of which were awarded to minority recipients.
“Folds of Honor is proud to align with Unique Snacks,” says Rooney. “We believe the partnership will continue to be a force multiplier to our mission, raise awareness for Folds of Honor, and increase funding for educational scholarships to the families of American service members and first responders. Together we will meet sacrifice with hope.”
The company says support for Folds of Honor aligns with one of the Spannuth family’s founding principles of a commitment to community support. The partnership with Folds of Honor is one of several initiatives Unique Snacks conducts annually to support nonprofit organizations and the broader community.
Norman Cross, director of sales for Unique Snacks and chapter board member – Director – Anheuser-Busch Relations for the Eastern PA/NJ Chapter of Folds of Honor, adds: “I am humbled that our retail partners and loyal customers have shown such great support for partnership with Folds of Honor. There are numerous programs, government agencies, and nonprofits that provide important life-changing services to our active military members, first responders, and veterans, but Folds of Honor focuses on the families dealing with the loss of a mother, father, or spouse. It is a great privilege to continue to serve my fellow veterans and their families through the Folds of Honor and Unique Snacks.”