Unique Snacks Promotes Cross To VP Brand Sales, Marketing, Merrill Named Director Of Ecommerce


Reading, PA — Unique Snacks, a 103-year-old, sixth-generation family-owned and operated snack company, has promoted Norm Cross to vice-president, brand sales and marketing. In the role, Cross will lead grocery chain ACV, DSD distribution, and Unique Snacks’ expansion with convenience store chains, club store accounts, drug stores, and ecommerce.

Jacob Merrill was promoted to director of ecommerce to manage the brand’s online growth. He will manage all aspects of online sales, marketing, and fulfillment for the web store and expand the business’s Amazon marketplace.


“We had a remarkable year, and our continued growth is due to the support of our loyal fans and the efforts of all of our dedicated employees,” says Justin Spannuth, COO. “We’re looking forward to an exciting 2024 and introducing innovations to meet our customer’s interests for more flavor profiles, new high-quality snacks, and health-conscious snack options made with More Flavor, Fewer Ingredients, and Smarter Baking.”