Reading, PA — In 2022, Unique Snacks sold 251,796 specially branded packages of its 11-ounce Original Splits pretzels, raising $12,589.80 for Folds of Honor, a nonprofit organization that provides academic scholarships to the children and spouses of America’s fallen and disabled service members
“Throughout the pandemic and the following uncertainties in our nation, we continually hear about people’s struggles, but we rarely hear about the hardships our service members’ or first responders’ families face. Many of these families are dealing with the loss of a loved one and that impact on the immediate family,” says Justin Spannuth, COO at Unique Snacks. “As a family-owned and operated business, it’s very heartwarming to know our program with Folds of Honor is helping improve the lives of families that have given so much for our country. We are calling on our retail partners and loyal customers to participate in this crucial program and make 2023 the year we raise the highest amount of support for our military and first responder families. They deserve our respect and support.”
This year’s Folds of Honor campaign runs from May through August at many leading retail partners and all military base commissaries in the nation through the Defense Commissary Agency.
“I am humbled that our retail partners and loyal customers have shown such great support for our campaign and helped create approximately 10 scholarships,” adds Norman Cross, director of sales for Unique Snacks and chapter board member, director, Anheuser-Busch Relations for the Eastern PA/NJ Chapter of Folds of Honor. “It is a great privilege to continue to serve my fellow veterans and their families through the Folds of Honor program and Unique Snacks.”
The partnership is one of several initiatives Unique Snacks conducts annually to support nonprofit organizations and the broader community. Previously, the company has supported hurricane relief efforts, special causes like the Bikes & Beers Social Distancing virtual bike ride to raise funds supporting COVID-19 relief efforts and other community-focused initiatives.