Violet Crumble Continues To Expand U.S. Distribution


Australia’s oldest and most iconic candy bar, Violet Crumble continues expansion into the U.S. with distribution in major supermarket retailers nationally.

America’s #1 selling Candy Honeycomb* was first created back in 1913. The Australian-owned and made confectionery features a signature crisp, ‘shattering’ candy honeycomb center covered in a smooth and creamy candy coating and provides consumers with a unique and exciting experience! 

IRI data demonstrates how Australia’s Violet Crumble resonates with consumers looking for a new candy experience. Our range of exciting Violet Crumble products will be on display at our booth at the upcoming Sweets & Snacks Expo in Chicago, May 23 to 26.

Australia’s Violet Crumble comes  in an assortment of formats including King Size and Standard Size bars in “Original” and “Dark” flavors, 6-ounce share bags of bite size cubes and the indulgent 4.76-ounce share bags of Violet Crumble Nuggets. 

With 87% brand awareness in Australia, Australia’s Violet Crumble is synonymous with quality and made in the ‘foodie state’ of South Australia by the well-known 4th generation family-owned confectionery company, Menz Confectionery.

Vice President of Sales & Marketing Henry Fowlds say: “Violet Crumble has resonated with consumers looking for a new candy experiences and these format additions enhance the consumption occasions for our candy honeycomb. The Violet Crumble bag range has an SRP of $4.99 and is packed in stand-up gusseted bags and come in eight-pack cases. These items are currently available in pre-pack display shippers in 56-ct, making a great companion in-store display offer alongside the bars, which are also available in pre-packed display shippers.” 

* Total US – Multi Outlet + Convenience CHOCOLATE CANDY BOX/BAG/BAR   IRI Inc. Latest 52 Weeks Ending 04-17-22