Vivify Specialty Ingredients Expands Into Natural Sweeteners


Glendale Heights, IL — Vivify Specialty Ingredients is adding Carla Davis to its management team as product line manager within its food & beverage division. Davis is being tasked with driving growth in the natural foods, beverage, confection, pet/feed and nutra/pharma markets with the company’s new non-GMO syrups, solids, maltodextrins, proteins and flours.

Davis has more than 25 years of experience in digital marketing, events, competitive research and emerging trends. She previously spent five years in the natural foods space directing the sales and marketing programs at Sweet Additions, a domestic manufacturer and supplier of organic sweeteners and plant-based concentrates.

Bobby Gruber, president of Vivify’s F&B Business says: “Vivify is thrilled to have Carla join the food ingredients team as a solutions-driven expert in the industry. Carla will work with the sales and innovation teams to further develop the food and beverage portfolio and champion Vivify’s mission to be the leading supplier of colorants and functional ingredients for the U.S. and Canadian markets.”