Chicago — Storck USA is promoting its Werther’s Original brand with a limited-edition Cozy Cooling Scarf designed to help consumers embrace fall while temperatures are still warm.
The woven scarf features a hidden cooling pouch at the neck and a zippered pocket sized to hold Werther’s Original caramel candies. According to the company, the promotion plays off consumers beginning fall traditions before cooler weather arrives.
“Fall fans don’t wait for a date on the calendar to start craving everything that makes the season special,” says Georgia Healey, vice-president of marketing at Storck USA, L.P. “Werther’s Original has always been about warmth, comfort and moments of sweet indulgence, which makes fall a natural fit for us. The Cozy Cooling Scarf is our playful way of helping fellow fall lovers embrace that feeling whenever they’re ready, even if the thermometer says otherwise.”
Storck is supporting the promotion through partnerships with social media creators Chasitey Pounds, Chelsea Sawick, and Lauren Wildman. The creators will share their own fall traditions and host individual giveaways offering followers a chance to receive the limited-edition scarves.
The promotion coincides with the seasonal return of the brand’s Harvest Caramel line. Werther’s Original also offers hard and soft caramel varieties made with butter and cream.
