Washington — 95 percent of Americans are ready to celebrate the winter holidays with chocolate and candy, according to a recent survey from the NCA. Whether it’s hanging candy canes on the tree or gifting festive treats, candy can add the sweet touch that makes cherished moments feel merry and bright, the association reports.
Confectionery sales around the holidays reached nearly $7 billion in 2023 and are expected to grow up to three percent in 2024. The winter holidays are one of the big four seasons, which also include Valentine’s Day, Easter, and Halloween, that account for 64 percent of annual sales for the $48 billion confectionery industry.
“Chocolate and candy are essential parts of the winter holidays, deeply connected to the traditions that define this time of year. From candy canes and chocolate coins to advent calendars and décor for gingerbread houses, confectionery products have been central to how families celebrate and create lasting memories across generations,” says John Downs, NCA president and CEO.
Other findings from the survey include:
- When asked about the right way to eat a candy cane, 54 percent of people say they begin with the straight end while 30 percent start with the curved end. Another 16 percent of respondents break their candy cane into pieces.
- More than half of people in the U.S. share chocolate and candy as part of their winter holidays gifting. Foil-wrapped chocolates, a small box of chocolate, and candy canes ranked as the best treats for stocking stuffers.
- Candy is a key element of decorations, with half of Americans adorning their Christmas tree or decorating packages with candy canes. The top treats to adorn a gingerbread house are gumdrops, chocolate pieces, candy canes, gummy candies, and peppermints.
