Los Angeles — The Wonderful Co. is celebrating World Pistachio Day today with the addition of two flavors — BBQ and Sea Salt & Vinegar — to its Wonderful Pistachios No Shells line. The product is currently available at select retailers and will go into national distribution in the U.S. and Canada in April. To kick off the World Pistachio Day, the company is offering the first 226 people on 2-26 to direct message (DM) @WonderfulPistachios on Instagram a complimentary package of each of the new flavors before they hit store shelves.
According to the company, the BBQ variety has a hickory-smoked flavor with a dash of garlic, paprika and salt, while the Sea Salt & Vinegar variety is a combination of sour and savory.
“If you crave the classic and beloved flavors of barbecue and salt and vinegar, but you want a healthier way to indulge, Wonderful Pistachios has you covered,” says Adam Cooper, senior vice-president of marketing for The Wonderful Co. “BBQ and Sea Salt & Vinegar join our lineup of No Shells — now featuring six flavors in total — that gives people even more choice when it comes to selecting a healthy and delicious snack.”
The brand is also offering virtual meeting background images that showcase the World Pistachio Day holiday in festive and humorous ways for consumers to download on its Twitter account @WonderfulNuts on February 26.