San Francisco — Global sales for packaged sunflower seeds are anticipated to grow 6.9 percent, compounded annually, by 2027, according to Grand View Research, Inc., which notes growing demand for ready-to-eat foods and consumers’ interests in health and wellness will propel for the sector.
Because of their high nutritional value, sunflower seeds are expected to be viewed as functional snacks in the coming years, the research company reports.
The Asian-Pacific market is projected to register the fastest growth, with estimated gains of 8.4 percent during the forecast period. While Asia-Pacific will see fast growth, Europe is expected to continue as the dominate market for the segment. The region accounted for 40 percent of the global market during 2019 as sunflower seeds have long been a popular snack in the region, according to Grand View Research, which reports half of Spanish consumers purchase sunflower seeds.
As expected, salted seeds account for the majority of sales, and demand is growing for innovative flavors, according to the market research company. In turn, manufacturers are releasing novel flavors such as dill pickle and mustard to meet demand.