Yumy Candy Enters Agreement With Active Marketing Group, Expands To U.S.


Vancouver — The Yumy Candy Co. Inc., a Canadian plant-based confectionery company, has entered into an agreement with Active Marketing Group (AMG). 

By entering into the agreement, AMG and Yumy Candy will work together to expand Yumy’s expansion into the U.S. AMG will include the Yumy brand in its portfolio of selected brands and perform sales outreach directly to buyers on behalf of the company. 

“We are very excited about this partnership as our goal to expand to the U.S. is finally coming to fruition. With Active Marketing having such established partnerships with all the major players across both brick and mortar and ecommerce, the marketing group will be able to expedite our growth plan immensely, in a much shorter amount of time.” states Erica Williams, CEO of Yumy. “By gaining an established and well-connected broker in the industry for over 30 years, we trust our product and brand will be getting into the right hands.”

Mintel reports that “56 percent of U.S. consumers who were limiting their sugar intake were doing so because of future health concerns. Now, with the increased health concerns surrounding Covid-19, 30 percent of U.S. internet users say that ‘low sugar’ has become more important to them, and 55 percent of U.S. adults want to limit sugar in their diet.” 

AMG has begun setting up meetings with retail buyers and will begin presenting the Yumy Candy products for listings. The company is in process of listing the Yumy products with designated product distributors, to maximize the product availability to retail partners across the U.S.