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2024 Halloween Sales Review

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Anne-Marie Roerink
210 Analytics LLC
Anne-Marie Roerink is the president of 210 Analytics, LLC — a marketing/research company with a specialty in food retailing. Working closely with retailers, manufacturers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery shopper in a one-size-fits-no-one world. Using in-depth data analytics, she undercovers the challenges and opportunities in the CPG world. Prior to founding 210 Analytics, Anne-Marie was previously the head of research for FMI and she continues to do work in many categories aside from candy. Anne-Marie authors NCA’s flagship State of Treating series along with the rotating report series on chocolate consumers, candy consumers and seasonal confectionery consumers.