Webinar On-Demand

Generational Trends and the 10th Shopping Mission


John Green
Global Shopper Practice Leader
John began his Market Research career working for Procter and Gamble. His passion for Shopper Research was inspired by his experience on P&G’s original Wal-Mart Team and leading research for its Home Improvement, Electronics, Home Store, and Specialty Channel Teams. Following P&G, John joined Ipsos and worked as a VP- Global Shopper Retail and Insights Strategy developing new shopper research techniques, bringing high-impact shopper research to clients across the globe. John is currently working as NielsenIQ’s Global Shopper Practice Leader providing strategic shopper research needs guidance for NielsenIQ Product Innovation and top client research development and activation. John holds a Bachelor of Science in Operations Research and a Masters in Business Administration.