Plus One: How to Incent Unplanned Purchases

Leigh O’Donnell is the head of shopper and category insights and solutions within Kantar’s retail, sales and shopper group. Previously within Kantar, Leigh led the North American Shopper Insights domain, managing custom shopper insights across a variety of top CPG and technology manufacturers. Before joining Kantar, Leigh led CRM, insights and analytics at the national home décor retailer Kirkland’s. Before that, she held various shopper insights, market measurement and category management roles at Mars Petcare and the Wm. Wrigley Jr. Company.