Food and Beverage Industry Analyst
The NPD Group
Darren Seifer is a Food & Beverage Industry analyst at The NPD Group, a leading market research company, and provides insights based on NPD’s food-related research to organizations and companies across the country. Before joining NPD in 2007, he was an analyst with Information Resources, Inc. At IRI, Darren spent over seven years examining consumer packaged goods trends and worked with a variety of industry leaders to cover dozens of food and beverage categories. He has authored many NPD food and beverage research reports that cover topics such as the impact of Baby Boomers and Millennials on America's eating patterns and the unique consumption behaviors of Hispanics in the U.S.