We’re not just making delicious products. We’re helping to make memories.

Chocolate, candy, gum and mints hold a special place in our lives. From holidays and celebrations to everyday moments of joy, confectionery can play a role in a happy, balanced lifestyle. America’s candy makers are proud to be part of those family traditions. Yes, we make delicious treats, but we’re also helping to make memories.  

The Role of Confections in Our Lives

Consumers understand the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle.

Most people enjoy chocolate & candy 2-3 times per week.

Americans average about 40 calories per day from confectionery items.

Chocolate & candy account for about one teaspoon of added sugar per day.

92% of Americans agree that candy is Always A Treat.

Emotional Well-Being

People are passionate about their favorite treats and have strong emotional connections to them.

4 out of 5

Americans say that emotional well-being is as important as physical well-being.


of people think treats are more fun when shared with a friend.


of Americans give gifts of chocolate and candy to loved ones every year.


of Americans give gifts of chocolate and candy to loved ones every year.

Celebrate With Candy

Candy is a special treat that has played an important role in cultural traditions and seasonal celebrations for thousands of years.


of U.S. confectionery sales are seasonal.




Americans say that chocolate and candy make holidays and celebrations more fun.


of Americans believe it’s perfectly fine to treat themselves or loved ones with confections on Valentine’s Day, Easter and Halloween and during the winter holidays.

There is no end in sight for the emotional and social connection consumers have with chocolate, candy, gum and mints.