Market Access Program (MAP)

Double Your Company’s International Marketing Budget

This fully funded USDA program reimburses 50% of qualified marketing expenses to boost the export sales of small confectionery businesses in the United States.

NCA’s MAP Participant Guide breaks down the important details and what you need to know. We’ve also addressed the most frequently asked questions and compiled examples and additional resources for small businesses interested in exporting or expanding their international presence.

Assorted candies

Program Details

What Costs Are Eligible For Reimbursement?

Many expenses are eligible for reimbursement as part of MAP:

  • International website development
  • Social media advertising that targets a foreign audience
  • Advertising that includes: tv/digital, print, radio, digital apps, web, vehicle wraps, billboards and retail
  • Packaging and labels for a foreign market
  • Product demonstrations
  • Point of sale marketing
  • Freight cost to ship samples to foreign buyers.
  • International trade show expenses – that even includes eligible USA shows
  • Travel to foreign trade shows and FAS sponsored trade missions.

Does My Company Qualify?

Qualifying is easy – your company needs to meet these basic requirements:

  1. The company is small per SBA guidelines  – around 1,000 employees or less.
  2. The company is based in the U.S.A.
  3. Products are made in the U.S.A. and contain a minimum of 50% U.S.A. grown agricultural ingredients.
  4. Product packaging and marketing features a visible U.S.A. origin statement such as “Product of USA” or “Made in the USA.”.
  5. The company has the resources and desire to export.
  6. Products meet Federal standards for confectionery.

Interested in Applying?

Applications are accepted from September 1 – November 30 for the following year and should be sent to [email protected]

Applications may still be accepted during the year, depending on funding availability. However, applications must be submitted PRIOR to your marketing activity or trade show for that activity to qualify.  

Examples of MAP-Funded Marketing and Branding

Social Media Advertising Targeting a Foreign Audience
Advertising Including TV/Digital, Print, Radio, Digital Apps, Web, Vehicle Wraps, Billboards, and Retail
Store Promotions, Temporary Store Displays and Point of Sale Marketing
Packaging and Labels for a Foreign Market

Dive Deeper

Additional Resources:

International Trade Regulations Database

Browse our regularly updated database of trade regulations and standards from across the globe.

*NCA is a cooperator within the United States Department of Agriculture’s Market Access Program on behalf of the confectionery industry. This program helps U.S. producers, exporters, private companies and other trade organizations finance promotional activities for U.S. agricultural products. MAP encourages the development, maintenance and expansion of commercial export markets for agricultural commodities. Activities financed include consumer promotions, market research, technical assistance and trade servicing. To learn more about how government reimbursement can help your company grow export sales, contact Karen Horan.

Contact the International Business Development Team

Karen Horan

Vice President of Global Business Development

Amy Austin

MAP Branded Specialist