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New Data Shows 2021 Halloween Chocolate and Candy Sales Are Up

he 2021 Halloween season is full of excitement, as chocolate and candy sales are up and consumers are ready to maximize their fun during the Halloween season. Retailers are going strong on their Halloween sets, with about 27% more seasonal items per store than in 2020. Consumers are planning to celebrate in a big way, including young parents – 93% of whom say they plan to celebrate Halloween this year. And s

NCA Reveals What Chocolate Lovers Want

Today, the National Confectioners Association released a new report exploring chocolate consumption patterns and preferences titled Getting to Know Chocolate Consumers 2021: Exploring Consumer Demographics, Consumption Preferences and Shopping Habits for Mainstream, Premium and Fine Chocolate.

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John H. Downs, NCA’s President & CEO

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Christopher Gindlesperger

Senior Vice President of Public Affairs & Communications

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Lauren O’Toole Boland

Director of Communications

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Carly Schildhaus

Senior Manager of Public Affairs

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ABOUT NCA

The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy.

OUR MISSION

Foster an environment that enables candy makers to thrive and promote the unique role of confections in a happy, balanced lifestyle. The National Confectioners Association advances, protects and promotes the confectionery industry.

OUR VISION

Chocolate and candy are celebrated for their contributions to our culture, our society, our economy and our everyday moments of joy.