Chocolate, candy, gum, and mints generate more than $4.5 billion in sales during the eight-week Halloween season, thanks to an estimated 89% of shoppers engaging with confectionery. Sales can continue beyond that; however, as Halloween is a stretched season, consumers start researching their costumes and decorations as soon as the back-to-school season ends. NCA member companies can access Halloween performance review webinars, presentations from the past three years, consumer insights studies, and Circana data.