Chocolate and candy are a centerpiece in so many Halloween traditions – making the season’s arrival the most exciting time of the year for the confectionery industry. I’m thrilled to share that this year, the Halloween season is even sweeter because America’s chocolate and candy companies delivered on their commitment to helping consumers manage their sugar intake by providing more transparency, choice and portion guidance options when it comes to our favorite treats.
In 2017, Mars Wrigley, Ferrero, Ferrara Candy Company, Lindt, Ghirardelli Chocolate, and Russell Stover Chocolates joined forces in a landmark agreement to help consumers manage their sugar intake. In a commitment to Partnership for a Healthier America, these companies set an ambitious goal to provide more transparency, create more portion guidance options in innovative packaging, and educate consumers about how unique products like chocolate and candy can play a role in a happy, balanced lifestyle.
At NCA, we have many conversations with our member companies, consumers, politicians and other stakeholders about what it means to treat as part of a happy, balanced lifestyle and how confectionery’s impact on emotional well-being is connected to physical well-being.
As summer comes to a close, confectioners and consumers alike are looking forward to our industry’s next big candy moment: Halloween! According to recent research from the National Confectioners Association, an overwhelming 93% of young parents say they have plans to celebrate Halloween this year.
After we’ve spent two years apart, this year’s Sweets & Snacks Expo is going to be a big one for our industry, as thousands of industry experts and thought leaders convene in Indianapolis June 23-25 for the first time since the start of the COVID-19 pandemic.
This year, the COVID-19 pandemic will change how we celebrate the winter holidays, with many Americans opting to hold smaller celebrations or participate in safer, socially-distanced winter holiday traditions to celebrate the season.
However, that doesn’t mean that winter holiday celebrations are off the table.
As we approach the end of the Halloween season – our industry’s “Super Bowl” – I’ve noticed an encouraging trend in the way state and local governments, health departments, the media and consumers are viewing Halloween celebrations.
It’s October, which means we’re in the middle of the confectionery industry’s Super Bowl: the Halloween season. As we’ve gotten closer to the big day, we’ve unveiled resources on Halloween Central to prepare consumers, our member companies, retail partners and community stakeholders to celebrate the Halloween season in safe and creative ways.
At NCA, we’ve been connecting with consumers across the country to better understand how people, especially parents, are approaching the Halloween season this year. As health officials in every state consider safety guidance this fall, we want to share what we’ve learned.
First of all, allow me to take moment to assure you: Halloween is NOT canceled.
As we put the finishing touches on preparations for our first-ever NCA Town Hall, I’ve heard from a few member companies wondering about this new format and what they can expect from the event.
The answer is simple: we want this event to be about you.
As we embark on a new era for NCA and our industry with our “Thrive in 2025” strategic plan, I’m beginning to think our focused approach to advocacy and communications couldn’t be more aptly named as we kick off the next five years with a total refresh of NCA’s visual identity. I am proud of the result, and I believe it reflects the fun and unique nature of chocolate and candy and the joy and sweetness consumers associate with our member companies’ brands.