Despite two years of incredible changes, consumers are still engaging with their favorite treats. In 2021, chocolate and candy sales were up 11% over 2020, and up 15.4% over 2019 as consumers increasingly focused on seasonal celebrations, sharing and gifting, and emotional well-being, according to the third annual State of Treating report published by the National Confectioners Association.
Data & Insights
NCA Releases Third COVID-19 Report Examining Seasonal Confectionery Trends
The National Confectioners Association announced today that the third report in its three-part series on COVID-19 confectionery shopping trends is now available. The report, titled Seasonal Confectionery Purchase Decisions: 2020, explores seasonal confectionery trends during the COVID-19 pandemic and rounds out the groundbreaking research series, which launched in October.
NCA Releases Groundbreaking New Data on COVID-19 Confectionery Shopper Behavior and Sales
The National Confectioners Association has released the second report in its three-part insights-driven series that explores the impact of COVID-19 on consumer behavior and seasonal and everyday confectionery sales. The second report, titled “Confectionery Sales Amid COVID-19: 2020” focuses on the impact of the COVID-19 pandemic and the new buying behaviors that have emerged as a result.
NCA Unveils Three-Part Series Examining Seasonal & Everyday Confectionery Insights
The National Confectioners Association has announced a new three-part insights-driven series that explores the impact of COVID-19 on consumer behavior and seasonal and everyday confectionery sales. The first report in the series, titled “Celebrating Confectionery Seasons: 2020,” is now available to all NCA member companies and retail customers.
Survey Says… Americans Celebrating Easter with Chocolate
Roughly 90 percent of Easter baskets will include chocolate or candy, according to a national survey by the National Confectioners Association.
“Americans enjoy having chocolate and candy to help make celebrations like Easter even more fun and special,” said John Downs, president & CEO of the National Confectioners Association. “Consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy 2-3 times per week, averaging about 40 calories per day.”
Survey Says… Chocolate Is What Americans Want for Valentine’s Day
Chocolate and candy are what Americans want most for Valentine’s Day according to a national survey by the National Confectioners Association.
“Candy plays an important role in helping people celebrate special occasions like Valentine’s Day and is enjoyed as a treat year-round,” John Downs, president & CEO of the National Confectioners Association, said. “Consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day from confectionery items.”
