NCA Releases Third COVID-19 Report Examining Seasonal Confectionery Trends

The National Confectioners Association announced today that the third report in its three-part series on COVID-19 confectionery shopping trends is now available. The report, titled Seasonal Confectionery Purchase Decisions: 2020, explores seasonal confectionery trends during the COVID-19 pandemic and rounds out the groundbreaking research series, which launched in October.

NCA Releases Groundbreaking New Data on COVID-19 Confectionery Shopper Behavior and Sales

The National Confectioners Association has released the second report in its three-part insights-driven series that explores the impact of COVID-19 on consumer behavior and seasonal and everyday confectionery sales. The second report, titled “Confectionery Sales Amid COVID-19: 2020” focuses on the impact of the COVID-19 pandemic and the new buying behaviors that have emerged as a result.

Survey Says… Americans Celebrating Easter with Chocolate

Roughly 90 percent of Easter baskets will include chocolate or candy, according to a national survey by the National Confectioners Association.

“Americans enjoy having chocolate and candy to help make celebrations like Easter even more fun and special,” said John Downs, president & CEO of the National Confectioners Association. “Consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy 2-3 times per week, averaging about 40 calories per day.”

Survey Says… Chocolate Is What Americans Want for Valentine’s Day

Chocolate and candy are what Americans want most for Valentine’s Day according to a national survey by the National Confectioners Association.

“Candy plays an important role in helping people celebrate special occasions like Valentine’s Day and is enjoyed as a treat year-round,” John Downs, president & CEO of the National Confectioners Association, said. “Consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day from confectionery items.”