40% of People Use Mints to Manage Mask Breath

Masking up this Halloween? 40% of Americans report they use mints to freshen their breath under their COVID-19 masks, according to a new survey from the National Confectioners Association. 38% reported that they enjoy gum under their masks, while 22% reported they prefer hard candy.

NYT: Indiana University Professor of Pediatrics Says “Let Kids Have Halloween”

“…if I had to design an activity for children that might be safe during a pandemic, I’m not sure that I could do a better job than trick-or-treating. It’s outside. It can be socially distanced. The food is individually wrapped (before anyone partakes, parents can wipe the candies down while kids wash their hands). It’s the one night a year when kids will not argue at all about wearing masks.”

Who Enjoys Candy Corn the Most?

New data from the National Confectioners Association reveals that Gen X is the most likely to enjoy eating candy corn, with 58% reporting that they enjoy the iconic Halloween treat. Boomers trail shortly behind with 56% enjoying candy corn, according to the survey which was conducted by Morning Consult on behalf of NCA.

We’re Taking the Guesswork Out of Halloween 2020

It’s October, which means we’re in the middle of the confectionery industry’s Super Bowl: the Halloween season. As we’ve gotten closer to the big day, we’ve unveiled resources on Halloween Central to prepare consumers, our member companies, retail partners and community stakeholders to celebrate the Halloween season in safe and creative ways.

79% of Parents Say They Take Halloween Candy from Their Kids

79% of parents indicate they have taken candy from their children after a night of trick-or-treating, according to a recent poll conducted by Morning Consult on behalf of the National Confectioners Association.

Swiping a few pieces of candy isn’t the only way parents ensure they have some special treats for themselves during the Halloween season: the same poll found 31% of all adults have plans to “stash” some of their favorite candy away for themselves.

Consumer Excitement for Halloween 2020 Jumps 17 Points Going into October

Excited for Halloween this year? You’re not alone. New research from the National Confectioners Association shows that 80% of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63% two months earlier in July. Halloween is happening, and creative and safe approaches to celebrating the holiday throughout the month of October are driving the national narrative in a way that showcases this consumer optimism and excitement for a fun and unique Halloween season.

The Story of Halloween 2020

The story of Halloween 2020 is shaping up to be one for the record books. From PVC pipe candy slides going viral on social media to major, thought-leading media outlets and prominent elected officials declaring that Halloween is happening, creative and safe approaches are driving the national narrative in a way that showcases consumer optimism for a fun and unique Halloween season.

NCA & Former CDC Official Respond to CDC Halloween Safety Guidance

Statement from John Downs, NCA President & CEO: “The CDC’s guidance reinforces that Halloween is happening and provides inspiration for creative and safe approaches to celebrating the holiday throughout the month of October. There’s no question that Halloween will look different this year, and innovative approaches endorsed by CDC like outdoor trick-or-treating can bring a little fun to the fall.”

New Sales Data Shows Halloween Candy Sales Are Up in 2020

New data from the National Confectioners Association shows that Halloween chocolate and candy sales are up this year. For the latest four weeks ending September 6 versus the same period in 2019, total Halloween chocolate & candy sales are up 13% – growth that is driven by Halloween chocolate, which is up 25.3%.