Halloween 2021 Is Shaping Up to Be Bigger, Better and Sweeter Than Ever

*The following op-ed originally appeared in Morning Consult on October 20, 2021.
This Halloween is going to be a blowout. Retailers are going strong on their Halloween sets with about 27 percent more seasonal items on display per store than in 2020. Consumers are planning to celebrate in a big way, including young parents – 93 percent of whom say they plan to celebrate Halloween this year. And sales of chocolate and candy are up 48 percent over 2020 and nearly 60 percent over 2019.

Safe and Sensational Seasonal Celebrations

In a recent survey, 85% of Americans said they believe people will find safe and creative ways to celebrate the winter holidays in 2020. If your traditional holiday plans will be different this year, there are still plenty of ways to make your seasonal celebrations a real treat for the whole family. As always, keep in mind guidance from the CDC and your local public health authorities.

NYT: Indiana University Professor of Pediatrics Says “Let Kids Have Halloween”

“…if I had to design an activity for children that might be safe during a pandemic, I’m not sure that I could do a better job than trick-or-treating. It’s outside. It can be socially distanced. The food is individually wrapped (before anyone partakes, parents can wipe the candies down while kids wash their hands). It’s the one night a year when kids will not argue at all about wearing masks.”

2021 Confectionery Leadership Awards Open for Nominations

The National Confectioners Association and Candy & Snack TODAY are now accepting nominations for the 2021 Confectionery Leadership Awards, which honor two top retail or wholesale buyers, category managers and executives. Recipients of this award exemplify best-in-class thought leadership, category management, effective business collaboration and commitment to the promotion of the confectionery industry.

Five Questions with John Downs: Halloween 2020

There are a few cultural moments of widespread celebration ahead of us as we look at the remainder of 2020, including Halloween. Given the central role that chocolate and candy play in the month of October, who better than NCA President & CEO John Downs to address the questions about Halloween that are top of mind for many people? We all know that this year will look a little different, but that doesn’t mean we have to sit out on the fun of the Halloween season.

Halloween Scream Queen Jamie Lee Curtis: Halloween is Happening

Jamie Lee Curtis, celebrated as one of the original scream queens of Hollywood since the release of the 1978 film “Halloween,” joins NCA and the candy industry in acknowledging that while the holiday will be different this year, there is no reason to cancel all the fun and celebrations associated with Halloween.

“What’s important is that children are resilient,” Curtis told The New York Times. “Putting on a costume, whether or not you’re running around on the streets or in your own home, I think the idea of putting on the costume is the fun part.”