79% of Parents Say They Take Halloween Candy from Their Kids

79% of parents indicate they have taken candy from their children after a night of trick-or-treating, according to a recent poll conducted by Morning Consult on behalf of the National Confectioners Association.

Swiping a few pieces of candy isn’t the only way parents ensure they have some special treats for themselves during the Halloween season: the same poll found 31% of all adults have plans to “stash” some of their favorite candy away for themselves.

Consumer Excitement for Halloween 2020 Jumps 17 Points Going into October

Excited for Halloween this year? You’re not alone. New research from the National Confectioners Association shows that 80% of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63% two months earlier in July. Halloween is happening, and creative and safe approaches to celebrating the holiday throughout the month of October are driving the national narrative in a way that showcases this consumer optimism and excitement for a fun and unique Halloween season.

The Story of Halloween 2020

The story of Halloween 2020 is shaping up to be one for the record books. From PVC pipe candy slides going viral on social media to major, thought-leading media outlets and prominent elected officials declaring that Halloween is happening, creative and safe approaches are driving the national narrative in a way that showcases consumer optimism for a fun and unique Halloween season.

NCA & Former CDC Official Respond to CDC Halloween Safety Guidance

Statement from John Downs, NCA President & CEO: “The CDC’s guidance reinforces that Halloween is happening and provides inspiration for creative and safe approaches to celebrating the holiday throughout the month of October. There’s no question that Halloween will look different this year, and innovative approaches endorsed by CDC like outdoor trick-or-treating can bring a little fun to the fall.”

New Sales Data Shows Halloween Candy Sales Are Up in 2020

New data from the National Confectioners Association shows that Halloween chocolate and candy sales are up this year. For the latest four weeks ending September 6 versus the same period in 2019, total Halloween chocolate & candy sales are up 13% – growth that is driven by Halloween chocolate, which is up 25.3%.

Candy Industry Reaction to LA County Walking Back Ban on Halloween

“There will be regional differences across the country in the way that people choose to celebrate the Halloween season throughout the month of October. Whether this means trick-or-treating, more candy bowl moments at home with family and close friends, or just more time celebrating the season throughout the month of October, one thing is for sure – Halloween is happening. We are pleased that the LA County Health Department reassessed its earlier decision that truly lacked any sort of creativity when it comes to trick-or-treating and Halloween safety.”

Excited for Halloween? Stream New Episodes of The Sweet Life

Award-Winning Streaming Series Goes Behind the Scenes of Consumers’ Favorite Chocolate and Candy Factories WASHINGTON – Closing out season one of its award-winning streaming video series, The Sweet Life, the National Confectioners Association today announced that three new episodes of…

NEW DATA: Consumers Find Joy in Chocolate and Candy During COVID-19

New data from the National Confectioners Association shows sales of chocolate and candy have increased during the pandemic as people across the country look for ways to add a little bit of joy to what has been a very serious and uncertain time. Consumers appreciate and value chocolate and candy during these uncertain times because of their uncanny ability to boost moods and lighten perspectives, according to new data from NCA.

NCA Future Leadership Program Applications Open for 2021 Class

The National Confectioners Association’s Young Professionals Network has opened the application for the 2021 class of its Future Leadership Program, which provides professional development resources, including mentorship opportunities and complimentary registration to NCA’s signature events, to young professionals aspiring to leadership roles in the confectionery industry.