In this unusual year, people are seeking consistency and normalcy while celebrating the winter holidays even as they adopt COVID-19 safety precautions. 85% of Americans tell the National Confectioners Association that they are confident they will find creative and safe ways to celebrate the 2020 winter holidays and that they expect chocolate and candy to add some enjoyment to the holiday.
Press Releases
NCA Releases Third COVID-19 Report Examining Seasonal Confectionery Trends
The National Confectioners Association announced today that the third report in its three-part series on COVID-19 confectionery shopping trends is now available. The report, titled Seasonal Confectionery Purchase Decisions: 2020, explores seasonal confectionery trends during the COVID-19 pandemic and rounds out the groundbreaking research series, which launched in October.
NCA Releases Groundbreaking New Data on COVID-19 Confectionery Shopper Behavior and Sales
The National Confectioners Association has released the second report in its three-part insights-driven series that explores the impact of COVID-19 on consumer behavior and seasonal and everyday confectionery sales. The second report, titled “Confectionery Sales Amid COVID-19: 2020” focuses on the impact of the COVID-19 pandemic and the new buying behaviors that have emerged as a result.
66% Admit To Stealing From Their Halloween Candy Stash
Do you open the bag of mini Halloween treats as soon as you get it home from the store? About two-thirds (66%) of people admit to enjoying a few pieces of Halloween chocolate and candy before handing the treats out to trick-or-treaters or using them for other Halloween activities, according to a recent poll conducted by Morning Consult on behalf of the National Confectioners Association.
Public Health Experts Agree: Halloween Is Happening
Public health experts, community leaders, mayors and governors from across the country have joined a growing wave of approval and support for a safe and creative Halloween 2020 that includes Martha Stewart, Jamie Lee Curtis, and Whoopi Goldberg. Newspaper editorial boards, government officials, media personalities, parents, and public figures say that we can prioritize safety and still enjoy this fall with all types of Halloween celebrations.
40% of People Use Mints to Manage Mask Breath
Masking up this Halloween? 40% of Americans report they use mints to freshen their breath under their COVID-19 masks, according to a new survey from the National Confectioners Association. 38% reported that they enjoy gum under their masks, while 22% reported they prefer hard candy.
NCA Unveils Three-Part Series Examining Seasonal & Everyday Confectionery Insights
The National Confectioners Association has announced a new three-part insights-driven series that explores the impact of COVID-19 on consumer behavior and seasonal and everyday confectionery sales. The first report in the series, titled “Celebrating Confectionery Seasons: 2020,” is now available to all NCA member companies and retail customers.
2021 Confectionery Leadership Awards Open for Nominations
The National Confectioners Association and Candy & Snack TODAY are now accepting nominations for the 2021 Confectionery Leadership Awards, which honor two top retail or wholesale buyers, category managers and executives. Recipients of this award exemplify best-in-class thought leadership, category management, effective business collaboration and commitment to the promotion of the confectionery industry.
Who Enjoys Candy Corn the Most?
New data from the National Confectioners Association reveals that Gen X is the most likely to enjoy eating candy corn, with 58% reporting that they enjoy the iconic Halloween treat. Boomers trail shortly behind with 56% enjoying candy corn, according to the survey which was conducted by Morning Consult on behalf of NCA.
79% of Parents Say They Take Halloween Candy from Their Kids
79% of parents indicate they have taken candy from their children after a night of trick-or-treating, according to a recent poll conducted by Morning Consult on behalf of the National Confectioners Association.
Swiping a few pieces of candy isn’t the only way parents ensure they have some special treats for themselves during the Halloween season: the same poll found 31% of all adults have plans to “stash” some of their favorite candy away for themselves.
Consumer Excitement for Halloween 2020 Jumps 17 Points Going into October
Excited for Halloween this year? You’re not alone. New research from the National Confectioners Association shows that 80% of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63% two months earlier in July. Halloween is happening, and creative and safe approaches to celebrating the holiday throughout the month of October are driving the national narrative in a way that showcases this consumer optimism and excitement for a fun and unique Halloween season.
