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There’s No Wrong Way To Enjoy Candy Corn

It might be a bit divisive – you either love it or you don’t – but there’s no more iconic treat to enjoy during the Halloween season than candy corn. And there is no greater debate in American households this time of year than deciding the “right” way to eat candy corn.

Fortunately, the National Confectioners Association recently released the definitive deep dive on how people enjoy this classic treat.

What's the right way?

Halloween 2021 Is Shaping Up to Be Bigger, Better and Sweeter Than Ever

*The following op-ed originally appeared in Morning Consult on October 20, 2021.
This Halloween is going to be a blowout. Retailers are going strong on their Halloween sets with about 27 percent more seasonal items on display per store than in 2020. Consumers are planning to celebrate in a big way, including young parents – 93 percent of whom say they plan to celebrate Halloween this year. And sales of chocolate and candy are up 48 percent over 2020 and nearly 60 percent over 2019.

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New Data Shows 2021 Halloween Chocolate and Candy Sales Are Up

The 2021 Halloween season is full of excitement, as chocolate and candy sales are up and consumers are ready to maximize their fun during the Halloween season. Retailers are going strong on their Halloween sets, with about 27% more seasonal items per store than in 2020. Consumers are planning to celebrate in a big way, including young parents – 93% of whom say they plan to celebrate Halloween this year. And sales of chocolate and candy are up 48% over 2020 and nearly 60% over 2019.

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NCA Reveals What Chocolate Lovers Want

Today, the National Confectioners Association released a new report exploring chocolate consumption patterns and preferences titled Getting to Know Chocolate Consumers 2021: Exploring Consumer Demographics, Consumption Preferences and Shopping Habits for Mainstream, Premium and Fine Chocolate.

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