As National Candy Month comes to a close, the National Confectioners Association has revealed a bold new visual identity and refreshed website as part of its newly announced five-year strategic plan, titled “Thrive in 2025.” The new brand includes bright, candy-colored hues that capture the fun and unique nature of the confectionery industry and give a stylized take on the classic treats enjoyed by millions of Americans each year.
As we embark on a new era for NCA and our industry with our “Thrive in 2025” strategic plan, I’m beginning to think our focused approach to advocacy and communications couldn’t be more aptly named as we kick off the next five years with a total refresh of NCA’s visual identity. I am proud of the result, and I believe it reflects the fun and unique nature of chocolate and candy and the joy and sweetness consumers associate with our member companies’ brands.
As business leaders, we have an opportunity to use our influence to create a stronger economy, uplift our communities and contribute to a better planet. Over the past week, we have all seen the gut-wrenching and soul-crushing videos and protests advocating for racial equality that have swept the country.
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Washington — NCA is closing out National Candy Month by unveiling a refreshed look for CandyUSA.com and revamping its overall visual identify, both of which are part of the recently launched five-year strategic plan called “Thrive In 2025,” the Association reports….
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It is incredible to think how much has changed in our industry over the past few months thanks to the coronavirus. As millions of Americans across the country isolated to slow the spread of the disease, they adapted their shopping habits to match their new lifestyle, prioritizing center store products and flocking to e-commerce and click and collect solutions.
Small businesses are part of the nation’s critical infrastructure, and at times like these, it’s the multigenerational businesses in our communities, like restaurants, ice cream shops, theaters, independent clothing stores and others like those in the chocolate and candy industry, that put it all on the line.
National Confectioners Association President & CEO John Downs today released the following statement praising the leadership of Governor Wolf and Governor DeWine and calling on elected officials at all levels of government to follow their example.
The National Confectioners Association unveiled a new original research report, titled Sweet Insights: State of Treating 2020. The report combines shopper insights and sales results to provide a dynamic and comprehensive look at the confectionery industry and the special nature of chocolate, candy, gum and mints.
The National Confectioners Association and Candy & Snack TODAY have announced the recipients of the 2020 Confectionery Leadership Awards.
An overwhelming 87 percent of consumers across the country say they’re planning to celebrate the holiday by sharing a gift of chocolate or candy.
The Sweet Life offers viewers a dynamic, inside look at the people and companies that make America’s favorite treats: chocolate, candy, gum and mints.
The National Confectioners Association today announced the appointment of two new staff members to new roles designed to bolster advocacy and communications activities.