*The following article originally appeared in NACS Magazine on August 10, 2020.
Halloween is less than three months away, and the Hershey Company predicts that this year, celebrations will be more family-oriented and the run-up to the night of trick-or-treating more important than ever, Candy Industry reports.
At NCA, we’ve been connecting with consumers across the country to better understand how people, especially parents, are approaching the Halloween season this year. As health officials in every state consider safety guidance this fall, we want to share what we’ve learned.
First of all, allow me to take moment to assure you: Halloween is NOT canceled.
A poll conducted by Morning Consult on behalf of the National Confectioners Association found that 63% of adults believe that people will find creative, fun, and safe ways to celebrate the Halloween season this year.