As we embark on a new era for NCA and our industry with our “Thrive in 2025” strategic plan, I’m beginning to think our focused approach to advocacy and communications couldn’t be more aptly named as we kick off the next five years with a total refresh of NCA’s visual identity. I am proud of the result, and I believe it reflects the fun and unique nature of chocolate and candy and the joy and sweetness consumers associate with our member companies’ brands.

As business leaders, we have an opportunity to use our influence to create a stronger economy, uplift our communities and contribute to a better planet. Over the past week, we have all seen the gut-wrenching and soul-crushing videos and protests advocating for racial equality that have swept the country.

It is incredible to think how much has changed in our industry over the past few months thanks to the coronavirus. As millions of Americans across the country isolated to slow the spread of the disease, they adapted their shopping habits to match their new lifestyle, prioritizing center store products and flocking to e-commerce and click and collect solutions.