*The following article originally appeared in NACS Magazine on August 10, 2020.
Halloween is less than three months away, and the Hershey Company predicts that this year, celebrations will be more family-oriented and the run-up to the night of trick-or-treating more important than ever, Candy Industry reports.
At NCA, we’ve been connecting with consumers across the country to better understand how people, especially parents, are approaching the Halloween season this year. As health officials in every state consider safety guidance this fall, we want to share what we’ve learned.
First of all, allow me to take moment to assure you: Halloween is NOT canceled.
A poll conducted by Morning Consult on behalf of the National Confectioners Association found that 63% of adults believe that people will find creative, fun, and safe ways to celebrate the Halloween season this year.
Candy & Snack Today delivers the latest confectionery industry news online and via a bi-monthly print magazine.
A daily digest of all things candy and snacks, the NCA SmartBrief email newsletter provides a daily roundup of industry happenings.
Washington — Helping keep the Sweets & Snacks community connected from anywhere at any time, NCA launched the Sweets & Snacks On Demand digital platform, according to the Association. Sweets & Snacks On Demand is a four-part experience geared to…
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The National Confectioners Association announced today that Alyssa Clevenger has joined NCA’s Public Policy & Government Affairs team as senior manager of political affairs. In this capacity, she will support NCA’s political efforts and manage NCA’s CandyPAC, the confectionery industry’s political action committee and one of the top five largest food & beverage PACs.
As we put the finishing touches on preparations for our first-ever NCA Town Hall, I’ve heard from a few member companies wondering about this new format and what they can expect from the event.
The answer is simple: we want this event to be about you.
As National Candy Month comes to a close, the National Confectioners Association has revealed a bold new visual identity and refreshed website as part of its newly announced five-year strategic plan, titled “Thrive in 2025.” The new brand includes bright, candy-colored hues that capture the fun and unique nature of the confectionery industry and give a stylized take on the classic treats enjoyed by millions of Americans each year.
As we embark on a new era for NCA and our industry with our “Thrive in 2025” strategic plan, I’m beginning to think our focused approach to advocacy and communications couldn’t be more aptly named as we kick off the next five years with a total refresh of NCA’s visual identity. I am proud of the result, and I believe it reflects the fun and unique nature of chocolate and candy and the joy and sweetness consumers associate with our member companies’ brands.
As business leaders, we have an opportunity to use our influence to create a stronger economy, uplift our communities and contribute to a better planet. Over the past week, we have all seen the gut-wrenching and soul-crushing videos and protests advocating for racial equality that have swept the country.
It is incredible to think how much has changed in our industry over the past few months thanks to the coronavirus. As millions of Americans across the country isolated to slow the spread of the disease, they adapted their shopping habits to match their new lifestyle, prioritizing center store products and flocking to e-commerce and click and collect solutions.
Small businesses are part of the nation’s critical infrastructure, and at times like these, it’s the multigenerational businesses in our communities, like restaurants, ice cream shops, theaters, independent clothing stores and others like those in the chocolate and candy industry, that put it all on the line.
National Confectioners Association President & CEO John Downs today released the following statement praising the leadership of Governor Wolf and Governor DeWine and calling on elected officials at all levels of government to follow their example.
Senior Vice President of Public Affairs & Communications
Director of Communications
Public Affairs Manager
