The National Confectioners Association has announced that Lee Anne Pirrello has joined its staff as its new vice president of member value and engagement strategy. In this role, Pirrello will build relationships with current and prospective member companies, oversee retention and engagement efforts and facilitate NCA’s industry-leading signature events and education.

After a year of double-digit sales growth, confectionery sales leading up to Valentine’s Day 2022 are expected to top $3.4 billion as consumers look for fun and unique ways to treat themselves and retailers seek new ways to delight their shoppers in the COVID-19 environment.

The National Confectioners Association has announced the eight members joining the 2022 class of its Future Leadership Program, which is dedicated to helping young professionals across the confectionery industry access networking and professional development opportunities to grow their careers.

The National Confectioners Association announced today that Kelly O’Donnell has joined NCA’s Public Policy & Government Affairs team as PAC director. In this role, she will support NCA’s political efforts and manage NCA’s CandyPAC, the confectionery industry’s political action committee and one of the top food & beverage PACs.

For centuries, classic confectionery treats – like candy canes, Hanukkah gelt and peppermint bark – have brought holiday cheer to American families as they celebrate the winter holidays.
Gifting chocolate and candy and sharing these treats with loved ones makes the season even more special, and even with all of the joy brought about by gifting and sharing their favorites, consumers understand that chocolate and candy are treats.