WASHINGTON – Masking up this Halloween? 40% of Americans report they use mints to freshen their breath under their COVID-19 masks, according to a new survey from the National Confectioners Association. 38% reported that they enjoy gum under their masks, while 22% reported they prefer hard candy.
If you are among the 2/3 of Americans who say they plan on trick-or-treating with the appropriate safety measures this year, NCA is reminding you to wear a mask, practice good hand hygiene and follow the guidance issued in your community by the CDC and your local public health departments. 80% of people say they will find creative and safe ways to celebrate the Halloween season, and enjoying chocolate and candy this October is certainly one of them.
AlwaysATreat.com/HalloweenCentral is your source of inspiration for celebrating a socially distanced but not socially awkward Halloween season.
- 79% of parents indicate they have taken candy from their children after a night of trick-or-treating. (Morning Consult)
- 74% of millennial moms and young parents say that Halloween 2020 is more important than ever. (The Harris Poll)
- 80% of the general public and 90% of millennial moms and young parents say they can’t imagine Halloween without chocolate and candy and that trick-or-treating is irreplaceable. (The Harris Poll)
- Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and just one teaspoon of added sugar per day – including at moments like Halloween.
- The Halloween season accounts for $4.6 billion in confectionery sales each year. (NCA’s State of Treating report)
- What are they saying? Governors from N.Y., NJ, AR, RI, and O.H. recently joined Martha Stewart, Jamie Lee Curtis, Whoopi Goldberg and a growing wave of approval and support for a safe and creative Halloween 2020 – including public health experts, community leaders, newspaper editorial boards and columnists who say that we can prioritize safety and still enjoy this fall with Halloween celebrations that last all October long.
About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $42 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.