As we put the finishing touches on preparations for our first-ever NCA Town Hall, I’ve heard from a few member companies wondering about this new format and what they can expect from the event.
The answer is simple: we want this event to be about you. This year has been an incredibly difficult one for our industry and our country, and we wanted to connect directly with our member companies about the issues they care about most and create a platform that showcases the incredible work our member companies have done. I’ve narrowed down some of the most compelling stories from the past few months and worked with our board, our staff and other stakeholders to put together bite-sized overviews of what we have planned our industry’s future.
We’ve got a full agenda in store, so here is a quick preview:
It’s the question on everyone’s minds: what will happen this Halloween? I frequently call Halloween “the confectionery industry’s Super Bowl,” and you can’t win the Super Bowl – or any football game for that matter – without a well-rounded playbook. We’ll outline NCA’s plans to ensure this Halloween will be as safe, fun and rewarding as possible for our industry, despite the atypical circumstances.
National Candy Month
June is National Candy Month, and this year we saw retailers across the country execute phenomenal promotions. We’ll chat with one retailer, Andy Knoblauch from Coborn’s, about the impact he saw in his stores and how manufacturers and retailers can work together to “mind the gap” during the summer months with National Candy Month promotions.
COVID-19 & Our Industry’s Response
We’ll hear from Newfangled Confections’ Carrie Abbott, Hershey’s U.S. President Chuck Raup and Jorge and Estee Farber from Madelaine Chocolate about how their companies are adapting during the COVID-19 pandemic and what they’re doing to help their communities. We’ll also hear from leadership expert Julie Nee on managing change with positivity during this trying time.
The Future of NCA & the Sweets & Snacks Expo
I’ll be closing out our Town Hall with a frank discussion with NCA Chairman Kirk Vashaw and Vice Chair Paul Chibe about the future of NCA’s events, particularly the Sweets & Snacks Expo. Our pivot to Sweets & Snacks On Demand has already shown incredible results, but we’ll be diving into what we expect from the 2021 Sweets & Snacks Expo and what it will take to return to an in-person show.
The coronavirus has kept us separate, but candy has the power to bring us together. As we have these important discussions during our virtual NCA Town Hall, we’ll be looking to our community for input through the Town Hall’s chat feature. Your feedback is important to us, and we want to make sure we are hearing you clearly and correctly.
If you haven’t already registered, please click here to join me for our first-ever virtual Town Hall. This event is one of our most important this year and will set the agenda for the rest of 2020 and much of 2021, so be sure to mark your calendars for July 29 and register today. I’ll see you there.