Chocolate & Candy Play Key Role in Safe & Creative Winter Holiday Celebrations

Chocolate & Candy Play Key Role in Safe & Creative Winter Holiday Celebrations

WASHINGTON – In this unusual year, people are seeking consistency and normalcy while celebrating the winter holidays even as they adopt COVID-19 safety precautions. 85% of Americans tell the National Confectioners Association that they are confident they will find creative and safe ways to celebrate the 2020 winter holidays and that they expect chocolate and candy to add some enjoyment to the holiday. Whether stuffing a stocking with treats or spinning a dreidel for some Hanukkah gelt, holiday treats can be a reliable way to maintain tradition while adapting celebrations for 2020.

“In a year when so much has changed, people are finding comfort in creative holiday traditions that involve chocolate or candy,” John Downs, NCA President & CEO, said. “Chocolate and candy spark all sorts of nostalgia and comforting memories – which can continue no matter how or with whom people are celebrating.”

NCA is delivering resources to help people manage their sugar intake around the holidays with a digital hub at Whether you’re looking for fun facts about popular traditions, need tips on how to treat responsibly or just want to know the “right” way to eat a candy cane, NCA has you covered.

For resources to help you celebrate the winter holidays with safety and balance in mind, visit Winter Holidays Central.

Some more fun facts about the winter holidays:

  • 91% of Americans say they celebrate the winter holidays with chocolate and candy
  • 80% of Americans will purchase as much or more chocolate and candy than normal during the 2020 winter holiday season
  • Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.


About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Learn more at or follow NCA on FacebookTwitter and Instagram.