WASHINGTON — Excited for Halloween this year? You’re not alone. New research from the National Confectioners Association shows that 80% of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63% two months earlier in July. Halloween is happening, and creative and safe approaches to celebrating the holiday throughout the month of October are driving the national narrative in a way that showcases this consumer optimism and excitement for a fun and unique Halloween season.
- Download and share NCA’s new #HalloweenIsHappening video.
- NCA recently released data that shows Halloween chocolate and candy sales are up this year. For the latest four weeks ending September 6 versus the same period in 2019, total Halloween chocolate & candy sales are up 13% – growth that is driven by Halloween chocolate, which is up 25.3%.
- 66% of people say they will trick-or-treat this year, whether handing out the candy or going out with their children. (NCA)
- 74% of millennial moms and young parents say that Halloween 2020 is more important than ever. (The Harris Poll)
- 80% of the general public and 90% of millennial moms and young parents say they can’t imagine Halloween without chocolate and candy, and that trick-or-treating is irreplaceable. (The Harris Poll)
AlwaysATreat.com/HalloweenCentral is your source of inspiration for celebrating a socially distanced but not socially awkward Halloween season.
WHAT ARE THE EXPERTS SAYING?
Governors from several states have joined a growing wave of approval and support for a safe and creative Halloween 2020 – including public health experts like the CDC, community leaders, newspaper editorial boards and columnists who say that we can prioritize safety and still enjoy this fall with Halloween celebrations that last all October long. Recent guidance from the CDC reinforces that Halloween is happening and provides inspiration for creative and safe approaches to celebrating the holiday throughout the month of October.
About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $42 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.