For Most Americans, Chocolate and Candy Are the Perfect Way to Celebrate Valentine’s Day

For Most Americans, Chocolate and Candy Are the Perfect Way to Celebrate Valentine’s Day

WASHINGTON – In a clear sign of continued enthusiasm for seasonal celebrations, 92% of Americans plan to celebrate Valentine’s Day with chocolate and candy. With offerings that range in price, variety and size, there’s never been a better time to share these holiday treats with your friends, family and loved ones. The Valentine’s Day season represents about $4 billion in confectionery sales each year (IRI), and NCA is projecting 5% growth in sales for the 2023 Valentine’s Day season. 

“The confectionery industry has always kept innovation top of mind, and that’s evident in the wide variety of options available on the shelves of retail stores, in checkout aisles and in online shopping carts,” John Downs, NCA president and CEO, said. “Whether gifting chocolate and candy or treating themselves, consumers can celebrate the season with treats that reflect an endless number of unique preferences that helps them show someone they care this Valentine’s Day.”   

If you’re planning to share something sweet with your sweetheart, there’s even more good news: 93% of people say they would like a gift of chocolate and candy to celebrate Valentine’s Day. And you can be sure your gift will be well-received, as these treats can play a strong role in supporting emotional well-being and enhancing special moments on and around Valentine’s Day.

To support the festivities, NCA has developed a robust set of resources that are available at Consumers can find inspiration for their Valentine’s Day celebrations, learn more about how they can enjoy the season with balance in mind – and, of course, find some fun facts about the holiday.

Show NCA some love with a follow on Facebook, Twitter and Instagram, and join the conversation on social media by including #VDayTreats in posts. Happy Valentine’s Day!


About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the $48 billion U.S. confectionery industry. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at or follow NCA on Facebook, X and Instagram.