WASHINGTON – Ninety percent of Americans say that chocolate and candy make holidays like Halloween more fun, according to a recent National Confectioners Association survey. The survey also shows that more than 80 percent of parents monitor candy consumption or offer guidelines for their children in the days and weeks after Halloween. With parents in mind, NCA has launched a brand-new digital resource to give them the tools they need to help reinforce the unique role that chocolate and candy can play at Halloween in particular. For consumers seeking to manage their sugar intake as they enjoy their favorite treats, AlwaysATreat.com/HalloweenCentral is loaded with resources focused on balance and mindful treating.
“Halloween is a fall tradition that brings together families, neighbors and communities across the country, with chocolate and candy as a fun and special part of Halloween celebrations,” John Downs, president and CEO of the National Confectioners Association, said. “We’re proud to represent companies that create the unique, nostalgic treats that people enjoy at Halloween and throughout the year, and we take seriously our commitment to helping consumers manage their sugar intake.”
Halloween Central is the one-stop digital hub dedicated to providing consumers with important information and support during the Halloween season. Though there are resources for everyone, there is a special focus on helping parents navigate this fall tradition. NCA’s survey shows that nearly 90 percent of parents will use the Halloween season as an opportunity to talk to their children about the unique role that chocolate and candy can play in a happy, balanced lifestyle.
“We are proud of the proactive steps the confectionery industry has taken to ensure that consumers feel supported and empowered as they treat during this special candy moment and throughout the year,” said Downs. “Halloween – and the enjoyment of seasonal treats – is a time-honored celebration, and the resources available through Halloween Central can help to facilitate important intergenerational conversations around this fun tradition.”
More than 90 percent of Americans agree that it is okay to enjoy Halloween candy as part of a balanced lifestyle, according to NCA’s survey. To help people keep this balance in mind seasonally and throughout the year, America’s leading chocolate and candy companies are working alongside the Partnership for a Healthier America to provide consumers with more information, options and support as they enjoy their favorite treats.
For more information about chocolate and candy during the Halloween season, including safety tips and fun facts about Halloween, please visit www.AlwaysATreat.com/HalloweenCentral.
About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $42 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.