Chocolate and candy are a centerpiece in so many Halloween traditions – making the season’s arrival the most exciting time of the year for the confectionery industry. Halloween is so much more than just the night of October 31 – in the weeks leading up to that big night, families, friends and communities come together for celebrations that simply wouldn’t be the same without the iconic chocolate and candy that define the season.
I’m thrilled to share that this year, the Halloween season is even sweeter because America’s chocolate and candy companies delivered on their commitment to helping consumers manage their sugar intake by providing more transparency, choice and portion guidance options when it comes to our favorite treats. In fact, 85% of chocolate and candy sold today comes in packaging that contains 200 calories or less per pack. That number includes individually wrapped products and multipacks that contain smaller packages inside – the perfect size for the 97% of Americans who say they welcome trick-or-treaters with chocolate and candy.
I invite you to take a moment to visit AlwaysATreat.com/Halloween, where we have provided all of the information needed to ensure this is a memorable, fun and safe season. You’ll find resources to help you enjoy these upcoming weeks to the fullest – we’ve compiled fun facts and history, tricks for treating and so much more.
Chocolate and candy are synonymous with Halloween, and parents can – and should – use this moment as an opportunity to educate their children on the unique role that chocolate and candy play in a balanced lifestyle. Now more than ever, we understand the importance of supporting our emotional well-being and enjoying special moments with our loved ones, and chocolate and candy serve as a unique form of social currency that helps make these memories a bit sweeter. I hope that throughout this Halloween season, you and your family have a frightfully fun time celebrating.