Indianapolis Becomes the Center of the Sweets and Snacks Universe

Indianapolis Becomes the Center of the Sweets and Snacks Universe

After 25 successful years in Chicago, the Sweets & Snacks Expo is officially calling Indianapolis home. In a joint op-ed for the Indianapolis Star, Visit Indy’s Leonard Hoops and I shared what makes this new partnership so special.

Whether you’re a born-and-raised Hoosier or a first-time visitor, everyone can agree: Indianapolis is a city on the rise.

Indy is making a name for itself by successfully hosting many of the country’s largest and most anticipated major events, including the NBA All-Star Game, the Indy 500, the College Football Playoff National Championship and many more. From May 14–16 at the Indiana Convention Center, Sweets & Snacks Expo will join the ranks of these world-class events.

After 25 successful years in Chicago, Sweets & Snacks Expo is setting up shop in Indianapolis because it is the right city to meet the growing demands of the show and the community. With the show officially calling Indy home, the city will welcome the 16,000 people who make and sell your favorite candy and snacks. And with more than 975 exhibitors and 250,000 square feet of sweet, salty and sour products, it’s easy to see how Indy will become the center of the sweets and snacks universe in May.

Hoosier hospitality was on full display when Sweets & Snacks Expo temporarily relocated to Indianapolis in response to the COVID-19 pandemic in 2021. Everyone involved in the show, from attendees to show management, recognized that the city was a perfect fit and jumped at the unique opportunity to return. With support from Gov. Eric Holcomb, Mayor Joe Hogsett and other community leaders, we are all looking forward to a very bright future in Indy.

Sweets & Snacks Expo creates a vibrant, shared space to foster deeper connections among manufacturers, suppliers and retail partners. The show features education sessions led by the industry’s foremost experts and thought leaders. And of course, there are countless treats and snacks debuted at the show each year with the hottest flavor, packaging and product trends on full display. All of this combined enables Indianapolis and Sweets & Snacks Expo to have wide-reaching marketplace influence and deep cultural relevance.

At their core, candy and snack products and consumer interaction with these categories are all about connecting people and forming lasting memories from shared experiences — and the tourism business is no different. At the show, the entire industry is under one roof. There’s no better way to meet people in the industry. And while conversations and camaraderie will be built on the show floor, the show’s impact will reach beyond the Indiana Convention Center to all corners of central Indiana. With an estimated economic impact of more than $12 million, Sweets & Snacks is expected to be a boon to the region.

So just as record-breaking basketball champion Caitlin Clark is making Indy her new home, the legendary candy and snack categories are doing the same. Sweets & Snacks Expo in Indy is a slam dunk collaboration, and we can’t wait to put the pedal to the metal on this partnership.