NCA Releases Groundbreaking New Data on COVID-19 Confectionery Shopper Behavior and Sales

NCA Releases Groundbreaking New Data on COVID-19 Confectionery Shopper Behavior and Sales

WASHINGTON – The National Confectioners Association has released the second report in its three-part insights-driven series that explores the impact of COVID-19 on consumer behavior and seasonal and everyday confectionery sales. The second report, titled “Confectionery Sales Amid COVID-19: 2020” focuses on the impact of the COVID-19 pandemic and the new buying behaviors that have emerged as a result.

“With this report, we’re delivering the information that’s essential to today’s ever-shifting retail environment during the COVID-19 pandemic,” NCA President & CEO John Downs said. “The data provided in this report is tailored specifically to confectionery manufacturers and retailers looking to develop best practices for this new retail landscape and get a grasp of some of the larger behavioral shifts resulting from the pandemic.”

The report pulls from shopper survey data and recent sales data to dive deeper into the rationale behind notable changes in shopper behavior during the COVID-19 pandemic, including the centralization of shopper spending in the grocery channel, the increase in chocolate and candy sales during the pandemic and the rapid rise of e-commerce.

The full report is available to NCA member companies, Sweets & Snacks On Demand participants and select retail partners at CandyUSA.com/COVIDReports. An executive summary of the report is also available to the entire confectionery industry.

The first report in the series, which focused on seasonal confectionery, was made available to NCA member companies, Sweets & Snacks On Demand participants and select retail partners in mid-October 2020 and can also be viewed at CandyUSA.com/COVIDReports.

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About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the $48 billion U.S. confectionery industry. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, X and Instagram.