NCA Releases Third COVID-19 Report Examining Seasonal Confectionery Trends

NCA Releases Third COVID-19 Report Examining Seasonal Confectionery Trends

WASHINGTON – The National Confectioners Association announced today that the third report in its three-part series on COVID-19 confectionery shopping trends is now available. The report, titled Seasonal Confectionery Purchase Decisions: 2020, explores seasonal confectionery trends during the COVID-19 pandemic and rounds out the groundbreaking research series, which launched in October.

“Seasonal and holiday celebrations have changed as a result of the COVID-19 pandemic, reshaping shoppers’ engagement with seasonal confectionery,” NCA President & CEO John Downs said. “The insights unveiled in this report will help the confectionery industry address new holiday celebrations and traditions through merchandising and marketing that reflects these unusual times.”

The report combines shopper survey data and recent sales data to investigate shoppers’ new approaches to purchasing seasonal confectionery products during the COVID-19 pandemic. In addition to providing the latest shopper insights, the report highlights new confectionery purchasing patterns and usage occasions, including the rise of e-commerce for seasonal confectionery sales and seasonal confectionery’s heightened role as a source of holiday fun.

The full report is available to NCA member companies, Sweets & Snacks On Demand participants and select retail partners at CandyUSA.com/COVIDReports. An executive summary of the report is also available to the entire confectionery industry.

The first report, which focused on seasonal confectionery celebrations, and the second report, which focused on everyday confectionery sales and shopper behavior, can also be viewed by NCA member companies, Sweets & Snacks On Demand participants and select retailers at CandyUSA.com/COVIDReports.

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About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the $48 billion U.S. confectionery industry. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, X and Instagram.