NCA Reveals Americans’ Top Three Favorite Halloween Treats

NCA Reveals Americans’ Top Three Favorite Halloween Treats

WASHINGTON (August 31, 2021) – Are you wondering what Halloween candy to stock up on this year? The National Confectioners Association has revealed Americans’ favorite treats for the 2021 Halloween season.

In a national online survey, NCA found that Americans prefer chocolate (60%) to non-chocolate (40%) in their trick-or-treat pumpkins, so it’s no surprise that chocolate came in first place, followed closely by Americans’ second choice: gummy candy. Americans’ third choice is classic candy corn, and while there is some debate about the best way to enjoy this classic Halloween treat, most Americans say they enjoy the whole piece of candy corn at once (52%), while 31% of people start at the narrow white end and 17% of people start with the wider yellow end.

Some additional fun facts for the Halloween season:

  • 82% of people – and 93% of young parents – plan to celebrate Halloween this year.
  • 80% of Americans plan to trick-or-treat in 2021.
  • 82% of people are confident they will find safe and creative ways to celebrate the Halloween season.
  • 79% of Americans say they plan to fill a Halloween candy bowl this season.

For more information on navigating the Halloween season, visit for Halloween inspiration, including safety tips, fun facts and suggestions on how to celebrate in safe and creative ways. And since 83% of parents believe that chocolate and candy are an important and fun part of celebrations like Halloween, there are also plenty of tips to help parents talk about balanced treating with their children.

To join the conversation on social media, use #HowWeHalloween and follow NCA on FacebookTwitter and Instagram.


About the Survey:
The national online survey was conducted by 210 Analytics on behalf of the National Confectioners Association. The research was fielded June 3-8, 2021, among a sample of 1,500 U.S. adults (18 years of age or older). The margin of error associated with the survey is 2.5% at the 95% confidence level.

About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the $48 billion U.S. confectionery industry. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at or follow NCA on Facebook, X and Instagram.