WASHINGTON – The National Confectioners Association has announced that Lee Anne Pirrello has joined its staff as its new vice president of member value and engagement strategy. In this role, Pirrello will build relationships with current and prospective member companies, oversee retention and engagement efforts and facilitate NCA’s industry-leading signature events and education.
“Our member companies are at the center of everything NCA does, from our advocacy efforts in Washington to our work with consumers to ensure candy is enjoyed as a part of a happy, balanced lifestyle,” John Downs, NCA President & CEO, said. “Lee Anne will continue to build these important relationships and deliver on NCA’s value proposition to our member companies, engaging with all of our stakeholders to deliver lasting value for our member companies.”
Prior to joining NCA, Pirrello was the vice president of membership at the American Medical Informatics Association, overseeing the association’s member programs and engagement. With previous positions at the Association of Fundraising Professionals, the American Society of Consultant Pharmacists and the National Council of Teachers of Mathematics, she brings extensive association experience to her new role with NCA.
Pirrello started her new position on February 28.
About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $42 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.