WASHINGTON — The groundbreaking and innovative Always A Treat campaign, spearheaded by the National Confectioners Association, took first place in the 2023 PRNews Social Impact Awards Cause Branding Campaign category. The PRNews Social Impact Awards honor organizations that use their platforms to better their community and the global community at large. Winners are the campaigns and initiatives that help to usher in a diverse, equitable future and redefine organizations’ role in the fight for global change.
“Always A Treat brought directional alignment across the confectionery industry in a positive and impactful way. We appreciate the recognition of our leadership in providing more transparency, portion guidance and choice for consumers seeking to manage their sugar intake,” John Downs, NCA president and CEO, said. “America’s chocolate and candy makers are paving the way for meaningful change. We are proud of the remarkable results that we achieved together and will continue to meet the evolving wants and desires of our consumers and our valued retail partners.”
The Cause Branding Campaign category honors best-in-class efforts to raise awareness and generate consumer engagement for social issues. Winning campaigns showcase that the corporation’s brand is aligned with a cause, resulting in a nonprofit-corporate partnership that significantly benefits the cause.
The Always A Treat campaign continues to incorporate cutting-edge, creative executions that harness the power of digital communications for direct engagement with the industry’s key stakeholder audiences, including lawmakers, regulators, media, retailers, chocolate and candy companies, industry suppliers, consumers, food policy thought leaders and more. Throughout the activation of the campaign and at AlwaysATreat.com, NCA has established itself as a trusted source for a range of important stakeholder audiences and has leveraged heightened awareness of chocolate and candy around the holidays and seasons throughout the year as key advocacy and communications opportunities.
NCA also received honorable mentions in six categories recognized as part of the PRNews Social Impact Awards: CSR Professional of the Year (NCA President & CEO John Downs); CSR Team of the Year; Corporate-Community Partnership; Health/Public Safety Campaign; Transparency or Trust Campaign; and Video Storytelling.
To learn more about Always A Treat, visit AlwaysATreat.com, and join us in conversation on social media with #AlwaysATreat.
About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $42 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.